Will American food companies be blamed for obesity?

Will it come down to this: makers of high-fat or high-sodium foods being held legally responsible for obesity in America – much as tobacco companies were pilloried for smoking-related health problems? Food companies are preparing for just such a battle.

  • In December, the U.S. Surgeon General issued a report saying that obesity rates had reached epidemic proportions and called for "a national plan of action."

  • It has been estimated that some 300,000 Americans died of obesity-related causes in 2000 – deaths which are called preventable – resulting in $117 billion in health care costs.

  • Already, a handful of class-action lawsuits have accused food companies large and small of deceptive marketing – cases which some experts see as the forerunners of suits against companies for simply selling fattening foods.

  • A tobacco critic is working with students at Northeastern University to develop strategies which could be used to bring obesity-related claims against food-makers.

    But legal observers note that anti-food activists may be biting off more than they can chew. First, food is not addictive in the way tobacco is. Also, metabolism rates vary among individuals and physical activity – including a walk after dinner - can do wonders for waistlines.

    Then there is the issue of personal responsibility, which seemed to carry weight with some juries in tobacco cases.

    Source: Shelly Branch, Is Food the Next Tobacco? Wall Street Journal, June 13, 2002.

    For text (WSJ subscribers) http://online.wsj.com/article/0,,SB1023915670931417880-search,00.htm
    For more on Class Action Suits http://www.ncpa.org/iss/leg

    FMF Policy Bulletin\18 June 2002

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