Packaging row is all smoke and mirrors

EQUATING black with evil is racist, according to one of our most irreverent anti-apartheid reverends, Allan Boesak. If so, our minister for health and against freedom, Aaron Motsoaledi, is racist. He wants "plain packaging" for cigarettes. "Plain", in nicotine-Nazi language, is the opposite of plain in plain English. It is maximally striking, graphic and scary, the way a horror movie or gory software game might be depicted.

Ask someone what they understand by "plain packaging" and they might suggest brown paper. What nico-Nazis want is the Orwellian opposite, a conspicuous black box, with visceral images of rotting body parts and terrifying warnings.

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Leon Louw

Leon Louw is a co-founder of the FMF and former Executive Director.

Publish date: 24 June 2015
Views: 1 058

Leon Louw, Government, Consumer Rights

The views expressed in the article are the author’s and are not necessarily shared by the members of the Foundation. This article may be republished without prior consent but with acknowledgement to the author.

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